The New Rules Of Sales And Service, the market place has vaulted forward requiring the new rules to be extensively rewritten in this revised and expanded edition
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepr…
The Rise Of The Platform Marketer is an essential guide to achieving addressability at scale to maximize the value of every single customer interaction
Pertempuran marketing yang sesungguhnya adalah di field. siapa yang menang di field, maka dialah yang akan sukses, strategi secanggih apapun tidak akan berguna jika eksekusi di lapangannya amburadul.
Selama ini, positioning dikenal sebagai strategi untuk menguasai pikiran konsumen dengan penawaran perusahaan kita. Saya mendefinisikan positioning sebagai strategi untuk mengarahkan para pelanggan. Positioning adalah upaya membangun kesan di benak konsumen bahwa perusahaan kita layak dipercaya dan kompeten.
-free mind maps and work-sheets to help you get the job done -help explaining content marketing to others in your company -tips for getting buy-in -how to learn more about the customer experience -ways to pinpoint gaps in your content -systems and processes for getting content out there fast -why frequent review is a must